Sezzle empowers young adults to save money for future expenditures or finance their current Sezzle installments. The platform offers a variety of features, including the Sezzle Points program, which creates an innovative space for young adults to shop from expertly curated collections of merchants using
their earned Sezzle points. Sezzle's mission is to promote financial empowerment for the next generation by fostering a sustainable cycle of mindful spending, responsible budgeting, and savings. This approach enables customers to establish strong financial habits.
This project is to revitalize Sezzle by developing a new platform. In collaboration with Cornell Tech students, we conducted comprehensive research to analyze the company, identify challenges, and propose solutions that have the potential to elevate the brand's presence and impact.
DATE Jan 2022 - May 2022
TAGS UI/UX, Product Studio
INSTRUCTOR Josh Hartmann
DESIGNER Jialin Huang
The BNPL industry is rapidly evolving with emerging competitors and changing market dynamics, central to which are consumers, retailers, and financial institutions.
I had the privilege of interviewing seven individuals: six students from Cornell Tech and Parsons School of Design, and a product manager from Sezzle. The aim was to dive deep into the user experience of BNPL services and gather insights from both user and designer perspectives.
After my ideation, I make a questionnaire and receive 159 responses based on their interested in BNPL and Sezzle Save program. By studying their daily consumption behavior. I got the result below:
Add item to shopping cart
We initiated offline testing for two scenarios, simulating a checkout interface to evaluate the practicality of the 'round up' feature for our test group.
Enter shipping address
Users input their shipping address.
Sezzle Safe after checkout
Introducing Sezzle Safe after the checkout process, directing interested users to the Sezzle website for more information.
Sezzle Safe during checkout
The Sezzle Safe round-up feature automatically transfers 5% of the total purchase price to the user's Sezzle Wallet. This functionality promotes financial empowerment by encouraging responsible spending and saving habits.
75% of respondents, they expressed a preference for seeing the Sezzle Save option during the checkout process. Some respondents mentioned that they tend to exit the checkout interface swiftly after completing their payment, resulting in little attention paid to any advertisements displayed after the transaction is approved.
Login and select the items you want to buy
Select items through filter
Make purchases using Sezzle save
Introduce to Sezzle Save
Welcome to Sezzle
Introduce to Sezzle Save (Desktop Website)