Calor is a early children education app designed for reduce parental anxiety. I would like to introduce a Calor. It is a bridge between educator and parents, as well as between parents and parents.
In this project, I would like to answer the following questions "What can we do for the parents?", "What situation are they facing?", "Where does the anxiety come from", "Why we are having an unprecedented challenge of raising a child?"
DATE Nov 2022 - Dec 2022
TAGS UI/UX, Branding Design
INSTRUSTOR Marcoa Chavez
DESIGNER Jialin Huang
In the past 2020 a total 3,605,201 baby born in United States. Most of the parents will have to deal with sleeping deprivation, child safety and education schooling options, financial, mental health and various issues.
An education program, that provides various subjects to kids for practice after the class.
A podcast program, offer various storybooks. Let the kids listen the story by themselves. Saving parents time.
A information collection program, that offer users some good education tips. The educator joining tiktok for looking more footfall.
An education program, providing online class on their app, also offering jobs for the educator to teach kids through virtual and some after works for students to practice.
In the first draft by highlight the elements of warm and humanization. I incorporated the letter and the two circles represent a smiling face.
In the second draft, I would like to highlight elements of readable and playful. Since color is facing for parents and children, I would like bringing more bold, colorful and roundness in my logo. By drawing a character cross the world calor, embodies that any difficulty will be solved here.
In the third draft, I am putting more attention on joyful and playful. Looking back to my previous two draft, there is always a face element. In my last draft, I would like to increase the percentage of name and reduce the characters. In this stage, without reducing the fun while increasing awareness.
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I believe calor the app has to be a long term app, that sustain for the future. I encourage users to send photos and text messages to share information through this app. Users not only share academic information, but also photos of children, parent questions and recommendations for good local interest classes.
At the same time, I am questioning myself "Are parent willing to share their information?" After my data-research, I find out that 88 percent of mom would be very happy to share on the internet, and 80 percent of moms believe he internet provides useful assistance.